A 30-Day Social Media Plan for Real Estate Agents

You post three times in one week after a good viewing weekend. Then a closing, a school holiday or a slow month hits, and your page goes quiet for three weeks. A buyer who finds you after that sees a stale feed and moves on to the agent who posted last Tuesday.

The fix is a small, boring plan that you can keep when you are busy. This one covers 30 days, takes about 20 minutes a week to run, and works with a notes app, a spreadsheet or a printed page.

Why a plan beats good intentions

Most agents run out of decisions long before they run out of skill. Every morning you ask "what should I post today?", and on a day with three viewings the answer is "nothing".

A plan removes that question. You decide once what each day is for. It also forces variety: a feed that is all listings looks like a classified ad, and a feed with none never says you sell property.

Aim for five posts a week, not seven. Five you publish beat seven you skip.

The five post types

Each type has one job.

• Listing: a home or project that is for sale or rent. This is the post that can bring an enquiry directly.
• Local news: something that happened near your area, with one line of your own view. It shows you know the market.
• Quote: a short, useful line, ideally about homes, money or patience. It is the easiest post of the week and keeps the feed moving.
• How buying works: a plain explainer on one step, such as booking fees, loan approval or what a Sale and Purchase Agreement covers.
• Personal story: something from your own work, such as a viewing that went sideways or a first-time buyer's first set of keys (with permission).

A sixth type, the festive or local moment, sits on top of these. It covers Hari Raya, Chinese New Year, Deepavali, a pasar malam in your area or a school opening day.

The 30-day plan

Start on a Monday. Each week has five posts, and days 29 and 30 are spare. Here is the order, with the weekdays in sequence.

Week	Monday to Thursday	Saturday
1	Listing, local news, quote, how buying works	Personal story
2	Listing, how buying works, local news, quote	Festive or local moment
3	Listing, personal story, local news, how buying works	Quote
4	Listing, quote, how buying works, local news	Festive or local moment

Why this order:

• Monday is the listing. It gives you something to follow up on during the week.
• Midweek is for local news and explainers. People save these and send them to a spouse or friend.
• Saturday is for people and lighter posts. Stories, festive posts and quotes land better when readers are relaxed.
• Days 29 and 30 are your buffer. Repost your best post or catch up on a skipped one.

No new listing this week? Post a "still available" update on an older one, or a neighbourhood post.

One example post for each type

These examples are made up for illustration. Change the area, the numbers and the words to sound like you.

Listing

"Just listed in Dubai Marina: a 2-bedroom corner apartment, 1,200 sq ft, near the tram. The kitchen faces the morning light and there is a covered parking bay. Viewings this Saturday, 11am to 3pm. Message me to book a slot."

Local news

"The new stretch of road near Mont Kiara opens this month. For anyone driving to work along that route, it may save you a few minutes each morning. I will keep an eye on how it affects nearby rents and share what I see."

The last sentence is your view, which is what makes a news post yours.

Quote

"A house is where you live. A home is where you stop checking your phone for a price drop. Take your time choosing."

How buying works

"Three things first-time buyers ask me most: How much do I need on the table before the loan? What is the booking fee for? How long until I get the keys? This week I will answer one each day in my stories. Today: the booking fee."

Personal story

"A couple I helped last year viewed nine homes in Cheras before they chose the tenth. Every time, they said they were not in a rush. I think that patience is why they still love the place. If you are on your fifth viewing, you are not behind."

Get permission before sharing anything about a client, and leave out names and addresses.

Festive or local moment

"Selamat Hari Raya to all my clients, neighbours and friends. May your gatherings be full and your drives home be short. I will be back on Monday with new listings."

Keep festive posts warm and free of any hard sell. Write a Malay or Chinese version if your clients read in those languages. In Dubai and Abu Dhabi, Eid al-Fitr works the same way, and you can post in Arabic as well as English.

The 20-minute weekly routine

Pick one fixed slot, such as Sunday evening or Friday after lunch. Treat it like a viewing: put it in your calendar and keep it short.

1. Review (5 minutes). Open next week's five posts. Check that each one still fits the day and that nothing is out of date, such as a sold unit or a viewing slot that has passed.
2. Edit (10 minutes). Fix the captions. Make sure each has a name, an area and one clear next step, such as "message me" or "book a viewing". Swap any weak photo.
3. Approve (3 minutes). Decide yes or no on each post. If you are unsure, remove it and use the spare day.
4. Schedule (2 minutes). Set the date and time for each post, then close the app.

Where Marvis fits

You can run this plan on paper. If you want the posts drafted for you, Marvis has a content calendar that holds 30 days of posts, in month or list view, with a status on every post. You can pick a listing link, a sales kit PDF, photos, news, quotes or an AI-suggested topic, edit any post, then approve it, and Marvis publishes each one on its date.

In a 2025 video, our team filled 30 days in about 10 minutes. Your own result will depend on how much you edit, and the 20-minute review is still yours to do.

When a week goes wrong

It will. A closing slips, you get ill, or Hari Raya takes the whole week. Here is what to do.

• Do not try to catch up. Skip the missed posts. Posting seven times in one day to make up for it is the same burst-and-vanish pattern you are trying to leave.
• Cut the week down to two posts. Keep one listing and one quote.
• Use the spare days. Days 29 and 30 exist for this.
• Restart on the next Monday. Do not wait for a "better" start date.

Keeping it going in month two

Do not start from a blank page. At the end of the month, look at which posts got the most comments and shares, and which got none.

Then:

• Keep the post types that worked and give them another slot.
• Replace the ones that fell flat with a different angle, not a different type.
• Reuse the best explainer as a short video or a carousel.
• Add one new local angle, such as a school, a food spot or a transport change in an area you farm.

If you use Marvis, the analytics show likes, comments and shares on every post, so you can see which did best and worst.

Next step: open your calendar now and block one 20-minute slot this week. Then write down the five posts for next week, using the plan above, before you close the page.